Show Notes:
1. Introduction to Moonwalk
- Step-based competitions with financial incentives
- Users stake funds to join competitions
- Prize pools formed from missed step goals
- Focus on sustainable daily movement
- Currently tens of thousands of signups
2. Platform Design & Psychology
- Combines financial, social, and health incentives
- Different motivations for crypto vs non-crypto users
- Yield potential for crypto users
- Loss aversion for traditional users
- Community aspect creates accountability
- Steps tracked through various fitness devices/apps
3. Origin Story & Evolution
- Started during bear market by KW (Forculus)
- Originally began with crypto punks staked for body fat % competition
- Evolved to focus on accessible daily movement
- Designed to be market-agnostic and sustainable
4. Key Features & Benefits
- Average American walks 3-4K steps/day
- Research shows 7K steps reduces mortality risk by 50-70%
- Compatible with Apple Health, Google Fit, Fitbit
- Leaderboard system for additional motivation
- Credits system for gifting entry to others
5. Future Development
- iOS app launching soon
- Android app following shortly after
- Plans for improved social features
- Moving toward mainstream adoption
- Future fiat integration planned
Notable Quotes:
"Put your money where your health is" - Caitlin Cook
"Healthy habits beget healthy habits" - Core Moonwalk philosophy
Guest Info:
Caitlin Cook
Twitter: @deadcaitbounce
Platform: @moonwalkfitness
Resources:
- Moonwalk.fit
- Telegram Community
- Twitter Account: @moonwalkfitness
Upcoming Features:
- Native iOS app
- Android app
- Enhanced social features
- Improved statistics tracking
- Mainstream payment options
Share this post